Monday, 6 February 2012

Windows Phone 7 the next blackberry for business customer.


Blackberry the ubiquitous standard for business people is waning day by day. According to Gartner in the 3rd quarter of 2011, RIM accounted for 11% of the total mobile phone shipments down from 15 % at the same time, 2010. 24% decrease, is it what I am hearing? Does not matter what I hear, guys at Redmond should hear this and try to capitalize on this decline. This is their chance. Instead of trying in vain, to dethrone Android or iOS from the top they should try to build on the corporate customer. There are various reasons for that:
  •  Microsoft Office: Have you just said business or corporate? Or you meant OFFICE. Common it’s obvious to all, you are working in corporate culture you must have Microsoft Office. And the only phone available in the market to have full office integrated in it, without the need to purchase it, is Windows Phone 7. Do I need to say more???
  •         Enterprise support: With office 365 now you can easily work on your office documents from wherever you are. Need to store data, somewhere in the cloud. There is SkyDrive at your disposal. With blackberry you have to go appworld. Download dropbox . Or should I give you a manual to do that stuff?
  •       Graphical User Interface: Who said corporate customers like the snappy geeky (in fact the featureless) look of the Blackberry OS? Gone are the days when you can sell a phone saying you have the most secure email service. User nowadays needs a power boosted device which apart from the work of day will play their HD videos or capture High Definition images in their Carl Zeiss Lens.
  •       One-Note: Have a tight schedule to maintain. With One-note you can now easily maintain your to-do list.
  •        Corporate Security: IRM protected emails or documents can easily be opened or send through Windows Phone 7.

Gone are the days when RIM used to be the only choice for business customer. GE has already started to give iPhone to its employees on a trial basis. Microsoft can not let that happen if it wants a considerable share of the mobile phone market. To add to it there are also rumors that Blackberry may switch to their new QNS operating system (trust me looks classier and better!) by mid 2012. Till then guys at Redmond should try to exploit the Blackberry OS 7.1.

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